advertising research papers

Research within librarian-selected research topics on Advertising and Public Relations from the Questia online library, including full-text online books, academic journals, magazines, newspapers and more.
27.05.2009 -
Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman. Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191. You have access. What Do We Know About Mobile Media and Marketing? John B. Ford. Journal of Advertising Research Sep 2017, 57 (3) 237-238; DOI:
Advertising research papers overview the purpose and definition of advertising in mass media.
If you have an assignment to compose an advertising research paper, feel free to read this article that explains how to choose a good topic for it.
The basic intent of advertising is to persuade a potential customer to purchase the goods or services of the advertiser or to otherwise respond in the way that the advertiser desires. Advertising management is the application of the principles, concepts, and research of management science, marketing, and communications to
Have troubles choosing an interesting advertising research paper topic? Review the suggestions below and find something right for you!
The scale and scope of in-house advertising services is increasing. These developments are part and parcel of the restructuring of the advertising and marketing services industry more broadly. In this paper the authors provide guidance to senior managers considering bringing their internal and external agency resources
Journal of Advertising Research - Dr Joseph Plummer, Mr Bob Woodard.
11.01.2017 -

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